Tudor
Inside Tudor
Birth of the brand
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
Hans Wilsdorf’s intuition
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
- H. Wilsdorf
We keep the best of the past. The best watchmaking.
Watchmaking
The traditional art of hand craftsmanship
A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail… to the point of obsession. Examine the movement. Aesthetics and performance fir for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.
Black Bay
1926
Jay Chou
För att exemplifiera Jay Chous djärva och innovativa anda släppte TUDOR en kortfilm där han modigt kör en sportbil på en historisk oval racerbana i Montlhéry, Frankrike, och slutligen driftar genom tidsepoker.
Inspirerad av de magiska världar som Jay Chou är känd för att skapa med sin konst och av episka 80-talsfilmer om tidsresor, väcker filmen tankar om hur ikoniska bilder från det förflutna påverkar dagens kreativitet inom klocktillverkning, musik och andra konstformer. Chous mest hängivna fans kommer också att känna igen en hyllning till en av hans tidigare filmer, där han spelar en bilentusiast.